Minimalistic product photography setups

What is a minimalistic setup?

A minimalistic setup for product photography usually uses simple backgrounds, often of one plain colour or a simple gradient, with minimal props. The aim is to capture a clean shot that drives attention to the product and nothing else!

Why do brands love minimalistic product photography?

• The product takes centre stage: with no distractions from heavily styled setups, this type of photography drives the consumer's eyes directly to the product.

• Fast turnarounds: the less time we spend on setup styling, the more time we have to focus on the shoot. This means we can create more images, spend less time on editing and deliver your content quicker.

• Budget friendly: fewer props means less spending on complex or expensive set designs, keeping shooting costs lower,

• Multi-platform use: with social media at its peak, most clients request an array of crops to fit multiple platforms. Often, the same landscape image has to also fit a portrait crop for tik-tok. Minimalistic setups are much easier to change around and create multiple crop versions of the same image, saving us time and saving you money.

• It's on trend: - Clean lines and minimalistic visuals are all the rage. With just a couple of props or flavours queues, and a colourful background, it can easily make your product stand out!

At Cruz Studios, a minimalistic setup equals to a competitive rate.

As an example, the colourful and minimalistic images below were all created and edited within a few hours, showing how Cruz Studios can produce high-quality content for your brand with a quick turn around.

Liking minimalistic setups? Let's get shooting!

Get in touch with us today to book your first commitment-free shoot and experience first-hand why so many brands trust us to elevate their imagery. Don't forget, we handle everything in house from start to finish, keeping costs competitive and providing you with a seamless experience from start to finish.